Memory That Lasts · Internal Ops

New Logo Rollout — Plan & Approval

Prepared Aug 4, 2026 · Review-before-deploy · Nothing below is live yet

Here's what I recommend first: approve the square icon crop (it's clean and centered) and let me deploy the two lowest-risk, highest-visibility swaps — the Shopify favicon and the Etsy shop icon — while you finish your wordmark lockup for the headers. Those two are instant brand lift with zero layout risk.

1 · Logo variants (prepared from your upload)

Source: your uploaded emblem — 1254×1254, cream #FCF4E9, gold line-art heart + diamond, icon only, no wordmark. All crops are auto-centered to the true emblem box (perfectly symmetrical). Cream removed for the transparent set.

Transparent PNG (512)
headers / dark surfaces

Square icon on cream (512)

Social / Etsy / Pinterest profile (500×500)

Favicon 180 · shown at ~64px

Also generated on your Mac (/MemoryThatLasts-Ops-UPDATED/logo-variants-2026-08/): full transparent PNG, favicon 16/32/48/180/192/512 + favicon.ico, transparent favicon set, social 800.

Headers — reserved for YOUR wordmark lockup

Drop Kayla's wordmark here

You're building the emblem + “Memory That Lasts” horizontal lockup yourself. The Shopify header and Klaviyo email header are held for it — I will not use the icon-only mark there. Hand me the lockup (transparent PNG, ~2000px wide, gold on transparent) and I'll size + deploy it into both headers.

Everywhere else — favicon, Shopify square/branding logo, Etsy icon, Klaviyo brand logo, and every social/Pinterest profile pic — uses your icon variants above.

2 · Audit — where branding lives today

Read-only pull across connectors on Aug 4, 2026. API-updatable = I can deploy it. Browser = you (or Kirsten) do it in the UI; I'll give exact clicks.

Surface	Current asset	Spec / dims	New asset	Update path
Shopify — theme header logo	2026_logo.png (square emblem scaled to 30px tall / 24px mobile)	2000×2000 PNG; rendered h=30	Your wordmark lockup (transparent, ~2000w)	API-updatable via theme (DEV first)
Shopify — favicon	mtl-favicon-heart.png (old heart)	512×512 PNG	New icon (bolder favicon rec.)	API-updatable
Shopify — Branding page (logo / square logo / cover / brand colors)	Not readable via API — needs UI confirm	sq logo 512²; cover 1200×630	Icon (square) + wordmark (main) + cream/gold colors	Browser settings/general/branding
Shopify — checkout / email logo	Inherits branding logo; confirm in UI	~400×100 wordmark	Your wordmark lockup	Browser (checkout editor)
Klaviyo — brand logo	“Primary Logo” PNG (uploaded Apr 2026)	1572×? PNG	Wordmark (email header) + icon (brand asset)	API-updatable (image library)
Klaviyo — popup / flow header images	Product-photo popups (e.g. May Lily), no logo header	per-template	Optional: add icon to headers	API + template edit
Etsy — shop icon	isla_fullxfull.jpg (current icon set)	500×500 min	Icon (social_profile_500)	Browser — scope is read-only (no shops_w)
Etsy — shop banner / cover	NONE (image_url_760x100 = null)	1200×300 (big) / 760×100	New cream/gold banner (create)	Browser
Pinterest — profile image	Existing (read-only via API)	Recommended 500×500	Icon (social_profile_500)	Browser (write API = Standard tier)
Instagram / TikTok — profile pic	Per account	320×320+ (IG), 200×200+ (TikTok)	Icon (social_profile_500)	Browser / Kirsten (see §4)
Google Merchant Center — logo	Business info → branding (UI only)	square / wide per GMC	Icon + wordmark	Browser

Current vs new — the swaps

Shopify favicon now

Etsy icon now

Klaviyo logo now

→ New icon

3 · Etsy profile finish

Feature these 4 listings (grounded in current views)

Shop has 88 active listings, 1 sale, 0 reviews — so I ranked by views and picked a spread that shows range + your hero pieces (self-purchase-inclusive, not gift-only):

Cat Mom / Dog Mom Paw-Heart Necklace (64 & 63 views) — top-viewed, broad appeal.
Heartbeat / EKG Heart Pendant (51 views) — signature emotional piece.
Zodiac Coin Necklace (Aquarius 43 / Taurus 35) — flagship 12-sign line; ties to the Pinterest coin pins.
Heart Initial Pendant (47 views) — newest, trend-forward, buys-for-self.

Skip for featuring: the “Ladybug…Good Luck Charm” and “Chrysanthemum Charm” listings — their titles contain “Charm”, which is on your locked no-list. Flagging for a separate title fix.

Shop video & featured photos

Use an existing Cloudinary UGC / Kittl mockup clip — never Printify stock, anonymity-safe (no face/hands-only is fine). Recommendation: a 5–15s square close-up of an engraved Zodiac coin or Heartbeat pendant catching light on cream/linen. It doubles as the Etsy shop video and a Pinterest/IG reel. I can pull the best existing clip from Cloudinary and, if needed, generate a fresh one with the locked Seedance v5 recipe.

About / announcement — status + a compliance catch

Announcement is live and current (“Worn with Love. Kept Forever.” + 2–5 business days + FREE shipping + product lineup). But it breaks 3 locked rules:

Em-dash (—) in “keepsakes — laser-engraved”
The word “keepsakes” (used twice)
The word “charm” (“Ladybug Good-Luck charm”)

These are customer-facing. I've drafted a clean rewrite (swap em-dash for a period/comma, “keepsakes”→“engraved pieces / necklaces”, drop “charm”) — ready to push on your OK. Same fix belongs in the two “Charm” listing titles.

4 · Give Kirsten access (no passwords)

You do these steps — I won't log in or add users. Recommended level: content creator / manager, not full admin.

Instagram — via Meta Business Suite / Accounts Center

Go to business.facebook.com → sign in with the account that owns the IG profile.
Left sidebar → Settings (gear) → Business assets (or Accounts → Instagram accounts).
Select your Instagram account → Add people.
Enter Kirsten's email → choose task access: enable Create content + Community activity (messages/comments); leave “Full control” OFF.
Send invite — she accepts by email. If you use only the app: Accounts Center works too, but Business Suite gives cleaner role control.

Rule of thumb: give her partial access / content-creator. Keep admin to yourself so she can never remove you or change ownership.

TikTok — via TikTok Business Center

Go to business.tiktok.com → Business Center (create one free if you don't have it) → sign in.
Left menu → Members → Invite → enter Kirsten's email → set member role Standard (Analyst/Operator), not Admin.
Then Assets → TikTok Accounts → select your account → Assign member → Kirsten → permission Analyst or Operator (Operator can post/manage; Admin not needed).
If the account isn't in Business Center yet: Assets → TikTok Accounts → Add → Authorize from the app first, then assign her.
She accepts via email — no password shared.

5 · Pinterest status & the one next step

Piece	State
Catalog / traffic engine (verified merchant + Product Pins via Shopify feed)	Blocked — verified-merchant / catalog reset reportedly needs a ~$39 self test-order to re-trigger.
12 Zodiac coin pins gallery	Built & live (mtl-zodiac-coin-pins.pages.dev — returns 200) · not yet posted.
Aquarius UGC pin	Built · not yet posted.
Board / Instagram org plan	Drafted (per SOCIAL-MEDIA-SETUP-STRATEGY doc).
Pinterest API	Trial tier, read-only (pins:read/boards:read). `pins:write` needs Standard-tier upgrade — until then pin posting is browser-driven (Tailwind / Chrome).
Tailwind / PinGenerator	Not connected as tools — manual/browser for now.

Exact next step to actually drive Pinterest traffic: don't wait on the API. This week, manually post the 12 coin pins + Aquarius UGC from the built galleries to a “Zodiac Coin Necklaces” board, each linking to its live product page (rich Product Pins will attach once the merchant verify is back). In parallel, decide the ~$39 test-order to reset verified-merchant + catalog — that unlocks automatic Product Pins for all 88 listings. Manual pins start traffic now; the test-order restores the engine.

Deploy order (on your approval)

Now (low-risk): Shopify favicon + Etsy shop icon → new icon.
Klaviyo brand logo (icon) + social/Pinterest profile pics (icon).
Your wordmark arrives → Shopify header (DEV theme → mobile check → live) + Klaviyo email header + Shopify Branding/checkout.
Etsy banner (new) + Google Merchant logo.
Re-audit live on mobile + desktop incognito; send you before/afters.

Locked rules honored: no keepsake / charm / silver / em-dash / POD exposure (and I flagged 3 live breaks to fix) · Kayla anonymous · cream/gold aesthetic · photos = Kittl/UGC only, never Printify stock · “Ships within 2–5 days”.

Nothing here is deployed. Reply with which surfaces to push and I start with favicon + Etsy icon, DEV-theme-first for anything touching the live store.